Our conviction has remained unchanged through multiple serious offers of acquisition and outside investment. These principles have withstood the test of time – more than 10 years. Owners’ restriction on board and CEO: honesty, especially in marketing.Mullvad shall strive to act in accordance with its cultural pillars of trustworthiness, transparency, and trailblazing.Mullvad's vision is to make censorship and mass surveillance impractical.Our investment horizon is “to plant trees in the shade of which we will never sit”.No further contribution of capital or new issue of shares is expected to be necessary.Daniel Berntsson and Fredrik Strömberg will continue to own 50% each of the shares.The owner's directive of Mullvad VPN (link in Swedish) states the following: It is a steering document that governs the board of directors which in turn sets strategy and long-term goals for the company. In Swedish business tradition, the most important and foundational document for a corporation is its owner’s directive. It takes longer but the results are better. Mullvad has instead been growing organically without outside investments. For us, this disqualifies taking outside investment, either through venture capital or going public. The best strategy for achieving societal impact through entrepreneurship is consistent, long-term, and value-based ownership. We started building this organization in the summer of 2008 for idealistic reasons, and we are still idealists who think privacy is fundamental to a civilized society. Mullvad VPN is here to stay, and we are not interested in ever selling it. This article is by our founders and sole shareholders, Daniel Berntsson and Fredrik Strömberg.
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